Disclaimer: While the views in this article are mine, please be aware that I work on metaverse things for Microsoft.

There has been a lot of talk about the metaverse lately. Not as a pop-culture vision, but as a real thing. Or rather: The pop-culture version of the metaverse (as…


In March 2020 I read a tweet by Kaila Colbin. This was early in the COVID-19 pandemic and she warned:

“Here is the thing to understand about flattening the curve. It only works if we take necessary measures before they seem necessary. And if it works, people will think we…


As I scrolled through my news feed I came across Virgin Hyperloop’s new video documenting their first-ever Hyperloop passenger test. According to their website they traveled 500 meters at 48 m/s (172 km/h) using electric propulsion and magnetic levitation in a near-vacuum environment.

All I could think was: They…


Relationship Design is the profession of crafting and orchestrating digital aspects of our lives into meaningful and personalized experiences. That however begs the question what would actually constitute as a “good” relationship between a human and a digitally augmented thing or environment — and how it could be measured.

A vision of relatable objects and systems, based on Star Trek TNG

In…


In 2016 Jules Ehrhardt posted an article called State of the Digital Nation on the Marvel blog. In it he described the current and future state of the digital consultancy industry. Back then I very much agreed with one of his central points: The (digital) agency business model is broken.


In my job I get to see and talk to a lot of great VR / AR companies, from indies to startups to huge organizations. A lot of them are asking the same question: “How do we make money with MR?” Similarly, some more forward looking companies ask: “How do…


A couple of weeks ago I wrote an article to help businesses and organizations understand the terminology and challenges when creating digital product configurators. It was well received and readers started reaching out to discuss other digital trends. A lot of questions were around assessing the potential of new Augmented…


For a while now I have been talking about strategic digital trends, specifically about their impact and how they influence businesses and organizations. Strategic trends are long-term, society scale trends that will affect individuals, groups as well as businesses. …


I like watching videos about digital product configurators. Having worked on a lot of them for different industries (from automotive to construction to coffee machines), I still enjoy seeing how different people and teams have solved “the usual set of UX, UI and technical challenges”.

Here is a one that…


Lately I am thinking about camera equipment, specifically professional, studio grade equipment. There have been really cool innovations around computational photography in smartphones lately, for example with night sight. Google is taking a more algorithmic / machine learning approach and Apple seemingly a more physical / sensor based approach to…

Dirk Songuer

Living in Berlin / Germany, working at Microsoft, loving technology, society, good food, well designed games and this world in general. Views are mine, k?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store